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Feature Case Study:

Global Crossing - Web continuity for a company in transition.

The principals' bios

20 Years Combined Experience
Combining practical expertise with a long-time understanding of technology, user behavior, and business processes, the principals of Sodablue Partners draw on 20 years accumulated experience in helping companies reach their business goals through Web-site optimization. We've enabled large and small companies to boost sales, increase their customer knowledge, more effectively utilize resources, and streamline content-and-service-delivery processes.

Objective Vision
We've worked "on both sides of the desk", as clients, consultants, and employees for companies ranging from small start-ups to the world's leading online retailer and software developer. Our industry experience includes telecom, financial services, energy, wholesale and retail sales, non-profit organizations, and government agencies.

Flexibility and Value
We offer two layers of service: consultation, and consultation with implementation. Our consulting service and guidance provides client-specific information on how to leverage the Web to chart successful product strategies and accomplish business goals. We can also assist in the implementation, by augmenting your own in-house design and development resources with our team of affiliated "independents" who are seasoned editorial, design and development professionals.

Sodablue Partners focuses on helping you reach success as efficiently as possible, not selling you more services. And we remove the inherent complexity of trying to manage a team of outside contractors yourself. We also provide the best services in the industry for a significantly lower cost than typical e-consultancies and multimedia design firms.

Past Projects

  • Designing an online employee referral and recruiting system for a leading Internet retailer. The project resulted in lower recruiting costs and a streamlined hiring process.

  • Developing a Web strategy to revitalize the online presence of a leading investment management firm. The project helped the company meet its marketing and branding goals.

  • Developing a subscription-based, online information service for a gas industry organization. The project resulted in increased knowledge-sharing and an expanded market reach.

  • Developing and launching a Web site for a large specialty supply company to integrate their existing inventory and order processing systems. The project resulted in a streamlined order process and the opening of a new sales channel.
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