At Sodablue, we have the expertise to offer a wide variety of services to help you leverage the Internet to its fullest. Once we understand your goals, we'll craft a tailored plan from our suite of services that meets your needs.
Strategic Services
Increase your ROI and decrease time-to-market, by fully defining what you need and how to get there before embarking on costly new development.
Sodablue works with you to identify, assess, and prioritize online sales and customer self-service opportunities. Through market research, competitive analysis, and business interviews, we identify your business requirements, develop business cases for technology investments, and create roadmaps for implementation.
The end result is successfully implemented features and functionality that exceeds expectations and is fully aligned with your business goals.
Our services include:
- Competitive Analysis
- User Surveys
- Focus Groups and Interviews
- Workshop Facilitation
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Usability and Information Architecture
Whether it's finding information, ordering products, or simply looking for help - your customers want to accomplish their goals quickly and satisfactorily. The success of your site depends on its user experience.
We conduct objective, focused usability reviews that help you meet user needs, while remaining compliant with your brand and business goals on both your current site and on forthcoming projects. We also develop logical structure and clear navigation, and offer design and editorial support if necessary.
Our services include:
- Usability studies - heuristic, paper prototyping and user tests
- User requirement definition
- User-process flow documentation
- Architectural models and sitemaps
- Content inventory and labeling
- Content maintenance processes and requirements definition
- Design and editorial services
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Data Analytics
Get peak performance from your Web site by constantly measure the success of your sales, marketing, and informational strategies.
We craft templates based on your goals, so you can access timely, actionable site metrics on every aspect of your online business. You'll be able to track and evaluate onsite activity to determine which areas drive sales, which marketing campaigns turn browsers into buyers, and which elements are underperforming.
Our services include:
- Review of your site's data-capture capabilities
- Traffic reports that provide timely conversion, revenue and click-stream data
- Marketing reports that let you monitor and compare your campaigns
- Site interaction reports that help you understand how customers respond to your site
- Recommendations on data-capture and trend-reporting technologies
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Site merchandising
At Sodablue Partners, we help you achieve your revenue, conversion, and margin goals by identifying the e-commerce merchandising strategies that make the most sense for your business channel. We analyze your site interface and customer behaviors, then identify the usability, design, and copy changes you need to more effectively sell your products.
We also analyze your back-end systems, and identify any low-cost upgrades that can be made using your existing architecture.
The final result is a roadmap of strategic changes that will better position your company for future growth.
Our services include:
- Guidance on e-mail-campaign creation and execution
- Identification of onsite merchandising levers that support your business goals
- Development of site merchandizing strategies to increase conversion
- Optimization of your order pipeline
- Assistance with creating new content-management platforms
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SEO & Site Marketing
If you build it, they still won't come if they don't know how to find you. The success of your site depends on how well you generate traffic.
Sodablue Partners helps you generate site traffic - whether it's through search-engine optimization, online advertising, email campaign generation, or all of the above.
Learn more about our SEO & advertising services (pdf).
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