spacer spacer solutions
services
why hire us
clients and partners
contact us
spacer
spacer
spacer spacer

Web Optimization -- Increase your site's operational efficiencies and optimize user behavior.

From decreasing cost of service to increasing revenue, our process helps you meet your business goals by maximizing your site's usability, marketing, and design, and by effectively evaluating and selecting third-party technologies.

We provide actionable guidance on:

  • Utilizing Web technologies more effectively
  • Streamlining business processes
  • Encouraging self-service
  • Minimizing resource requirements
  • Creating brand loyalty

Our Process

  1. Goal Definition - Whether it's identifying and maximizing merchandizing levers, making your buying process more customer-friendly, increasing site conversions, or creating the next generation of your content-management platform - we help you define your goals for site optimization, and the metrics for measuring its success.

  2. Analysis and Evaluation - We evaluate the relationship between your service-delivery processes and your customers' online behavior, to identify both what is working well and opportunities for improvement. Analysis and Evaluation can include usability tests, site-data analysis, competitive analysis, surveys, focus groups, and business interviews. It can also include a review of your existing e-commerce platform and its third-party applications/extensions.

  3. Plan Development - We deliver an actionable plan for reaching your goals. This plan can include recommendations for design and content changes, software applications, changes in process flows and business-requirements documentation. We also work with you to adapt your plan to work within your budget.

  4. Implementation - We offer two options: we can guide your in-house design, editorial, marketing and technical staff on how to implement our recommendations; or we can execute the implementation for you, with our own team of seasoned designers, editors, marketers and developers.
©2008 Sodablue Partners. All Rights Reserved.